Dear Coach,

I felt terrible! I watched a good friend crash and burn in her coaching business--after doing everything her coaching school told her to do. What is going on?

My friend Sandy always wanted to help people. She got her training while holding down a full-time job, a good position in HR with a large corporation. Her initial coaching clients raved about her, and she felt she was finally on her life's path.

So she set up a website that focused on her niche, printed up business cards, invested in a logo and brochure--and quit her job.

My Dear Friend Was Going Broke!

Six months later, Sandy still wasn't able to break $2,000 a month. At that rate, she was not sure how long her savings would last.

Yet she had done everything her coaching school had  told her! (I'm not going to name the school; all the coaching schools offer similar advice about business.) She is in several networking groups. She's joined her local chamber of commerce, and is thinking of joining some others. She has volunteered with the local coaching group to do free sample coaching sessions.

So What's Not Working?

"I just don't know!" she confided in me. "I know I'm doing what my coaching school taught me to do to find clients. But somehow, there's something missing. With all I've invested in branding, people just don't seem to understand the uniqueness of what I have to offer. I'd love to write a book to define it, but I just don't have the time--and I'm not sure I'm a good enough writer."

Sandy's Not Alone

The sad truth is that the average income of coaches in the US is under $2500 per month. That's not enough for most people to live on.

Yes, there are coaches earning six--and even seven--figures per year. But they are a small minority. 

How Do Successful Coaches Do it?

Lots of ways: Leverage through group coaching; multiple streams of income, through written, audio, and video products; an understanding of joint ventures; and first and foremost--becoming recognized as an expert in their niche.

If you find a successful coach, odds are that they have written a book. Or several! That is not a coincidence.

Author Equals Authority

Even more than completing a graduate degree, when you have written a book, you are recognized as an authority in your field. Everyone knows that writing a book is something not many people do. And everyone knows that experts in most fields have usually written a book. So it is perfectly natural for your prospective client to recognize you as an expert when you hand them a copy of your book!

Writing A Book Would Help--But Isn't That Hard?

Most people believe that writing a book is hard. But actually, it doesn't have to be. If you just know who you're writing for, and what you want to say, you can learn to write a book quickly. I know, because that's what I do: Teach people to write books. 

When I offered to help Sandy write a book, she was grateful, but she said, "I'd love to! But I'm just too short of time! I have to focus on getting more clients!"

"I feel like I'm in a chicken-and-egg situation! I need to have a book to get more clients, but I can't afford the time to produce a book until I have more clients!"

I Was Sad. How Could I Help Sandy? Then It Hit Me.

"Sandy, what if you had a fill-in-the blanks template that would enable you to write your book--one that spells out your "special sauce," and demonstrates your uniqueness and authority--in mere hours? That came with detailed instructions, written and audio, that spelled out exactly what to write? And that gave you all you needed to get your book printed for just over a dollar a copy--with full-color cover?"

"I'd snatch it up and produce my book right away!" said Sandy. "But is there such a thing?"

"Not yet," I said. "But give me a few days. I know just what to do!"

After Lots Of Research And Writing, Here's What I Created

I thought, "What can I provide that will shorten the time for a coach to produce a book of their own?" I came up with a list of items. Then I called up coaches I know and asked for their input. In short order, I knew what would be most helpful for coaches. So here's what my Fast Coach Book Kit contains:

• A guidebook that lays out the entire book-writing and publishing process in can’t-get-it-wrong terms. It’s delivered to you in 6 pieces, to make sure you never feel overwhelmed by the process. The guidebook has all the resources you’ll need, including referrals to additional services you might decide to use — graphics artists, for example.
• Six audio recordings, that explain every step of what you need to do to write and publish your book.
• A Microsoft Word template for your book, showing exactly what goes on each page.
• Your personal invitation to a private 90-minute webinar, in which we will walk through every step of your book template and share powerful writing techniques that will enable you to produce your book in the shortest possible time!
• Two follow-up check-in calls, to make sure you are on track and answer any questions you might have.
• Membership in my private Fast Coach Book Authors Forum.
• A new bonus report that will help you fit your book into your overall marketing program!

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"Wow, I've never seen anything quite like it! It's as if your book writes itself, just follow the template! Congratulations on creating this product, Joel. I think most coaches procrastinate because they don't know where to start their book writing, your product gives them a fill-in-the-blank tool!"

Milana Leshinsky, leading coach of coaches; best-selling author, "Coaching Millions," York, PA

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I Sent My New Kit To Sandy

She took it--and produced her first book in just 10 days! “I can hardly believe it!” she said to me. “And just like you said, the process helped me organize my information wonderfully! I’ve already begun work on my packaged course, with DVDs and a three-ring binder. But seeing the faces of people I hand my book to is the most gratifying!

“And best of all: Two new clients just this week, as a direct result of giving them my book! Thanks to you, Joel!”

Please click here to learn how you can get my kit now!